Arkansas Protects Individuals Whose Voice or Likeness Are Replicated Through AI and Used Commercially Without Consent
Summary
On February 26, 2025, Arkansas Governor Huckabee Sanders signed a bill to amend the Frank Broyles Publicity Rights Protection Act of 2016 to include protections individuals from commercial use of AI-generated replication of their voice and likeness without authorization of their consent. The bill also provides a method of legal recourse through methods such as injunctions seeking damages for further use. The bill is in response to growing concerns of privacy and possible commercial exploitation of one’s identity without consent in the wake of AI-generated deepfakes and synthetic media.
Impacted Sectors
© 2025 Akin Gump Strauss Hauer & Feld LLP. All rights reserved. Attorney advertising. This document is distributed for informational use only; it does not constitute legal advice and should not be used as such. Prior results do not guarantee a similar outcome. Akin is the practicing name of Akin Gump LLP, a New York limited liability partnership authorized and regulated by the Solicitors Regulation Authority under number 267321. A list of the partners is available for inspection at Eighth Floor, Ten Bishops Square, London E1 6EG. For more information about Akin Gump LLP, Akin Gump Strauss Hauer & Feld LLP and other associated entities under which the Akin Gump network operates worldwide, please see our Legal Notices page.