Lawmakers Reintroduce NO FAKES Act

Summary
On April 9, 2025, Sens. Marsha Blackburn (R-TN), Chris Coons (D-DE), Thom Tillis (R-NC), and Amy Klobuchar (D-MN), along with Reps. Maria Salazar (R-FL) and Madeleine Dean (D-PA), have reintroduced the NO FAKES Act (S. 1367/H.R. 2794), which aims to address the use of non-consensual digital replications in audiovisual works or sound recordings by (1) holding individuals or companies liable if they distribute an unauthorized digital replica of an individual’s voice or visual likeness; (2) holding platforms liable for hosting an unauthorized digital replica if the platform has knowledge of the fact that the replica was not authorized by the individual depicted; (3) excluding certain digital replicas from coverage based on recognized First Amendment protections; and (4) preempting future state laws regulating digital replicas.