SEC Proposes Amendments to July 2020 Rules Governing Proxy Advisors and Proxy Voting Advice Businesses

Dec 20, 2021

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As described in more detail below, the proposed amendments would rescind two rules applicable to PVABs that the SEC adopted in 2020. Specifically, the proposals would:

  • Rescind conditions to the availability of two exemptions from the proxy rules’ informational and filing requirements on which PVABs often rely.
  • Rescind the 2020 changes made to the proxy rules’ liability provision—specifically, removing a note that provides examples of situations in which the failure to disclose certain information in proxy voting advice may be considered misleading within the meaning of the federal proxy rules’ prohibition on material misstatements or omissions.

Overview

Current Rule—Rule 14a-2(b)(9)(ii) conditions currently require that:

(1) Companies that are the subject of proxy voting advice have such advice made available to them in a timely manner.

(2) Clients of PVABs are provided with a means of becoming aware of any written responses by companies to proxy voting advice.

Proposed Amendment—The proposed amendments would rescind these conditions due to concerns about potential adverse effects on the independence, cost and timeliness of proxy voting advice.


Current Rule—Rule 14a-9, which prohibits any proxy solicitation from containing false or misleading statements with respect to any material fact at the time and, in the light of the circumstances under which the statements are made, currently includes as Note (e) the following example of a potentially false and misleading statement or omission:

Failure to disclose material information regarding proxy voting advice, such as the PVABs’ methodology, sources of information, or conflicts of interest.

Proposed Amendment—This example would be deleted due to concerns over increased litigation risk, which could impair the independence and quality of proxy voting advice. However, despite this deletion, a PVAB, like any other person engaged in solicitation covered by the SEC’s proxy rules, will continue to be subject to liability under the antifraud provisions of Rule 14a-9.1


Background

In July 2020, the SEC adopted final rules regarding proxy voting advice provided by proxy advisory firms, or PVABs (the “2020 Final Rules”). The 2020 Final Rules were intended to codify the SEC’s view that proxy voting advice generally constitutes a “solicitation” as defined in Rule 14a-1(l) and helps ensure that investors who use proxy voting advice receive more transparent, accurate and complete information on which to make their voting decisions. The SEC recognized the “important and prominent role” that PVABs play in the proxy voting process and adopted the 2020 Final Rules, in part, to address certain concerns that registrants, investors and others have expressed about the role of PVABs2while aiming to tailor the 2020 Final Rules to avoid imposing undue costs or delays that could adversely affect the timely provision of proxy voting advice.

Among other things, the 2020 Final Rules amended Rule 14a-2(b) by adding paragraph (9), which sets forth two conditions that a PVAB must satisfy in order to continue to rely on two exemptions from the proxy rules’ information and filing requirements commonly used by PVABs. Rule 14a-2(b)(9)(i) requires PVABs to provide their clients with certain conflicts of interest disclosures in connection with their proxy voting advice. In addition, Rule 14a-2(b)(9)(ii) requires that PVABs adopt and publicly disclose written policies and procedures reasonably designed to ensure that:

(1) Companies that are the subject of their proxy voting advice have such advice made available to them at or prior to the time when such advice is disseminated to the PVABs’ clients.

(2) PVABs provide their clients with a mechanism by which they can reasonably be expected to become aware of any written statements regarding their proxy voting advice by companies who are the subject of such advice, in a timely manner before the relevant shareholder meeting (or, if no meeting, before the votes, consents or authorizations may be used to effect the proposed action).

The 2020 Final Rules also amended Rule 14a-9 by adding a note that provides that failure to disclose material information regarding proxy voting advice, such as a PVAB’s methodology, sources of information or conflicts of interest, could be misleading under Rule 14a-9 and subject the PVAB to liability under the rule.

However, investors and others have expressed concerns that these conditions will impose increased compliance costs on PVABs and impair the independence and timeliness of their proxy voting advice. Additionally, with regards to the liability provision, although the changes were intended to make clear that proxy voting advice is subject to liability under the proxy rules, investors and others expressed concerns that the 2020 changes have created confusion, increased PVABs’ litigation risks, and potentially impaired the independence and quality of the proxy voting advice. While the amendments to Rules 14a-1(l) and 14a-9 became effective on November 2, 2020, and the conditions set forth in the new Rule 14a-2(b)(9) were to become effective on December 1, 2021, on June 1, 2021, SEC Chair Gary Gensler directed the staff to reconsider and the Division of Corporation Finance issued a statement that it would not recommend enforcement action based on the 2019 Interpretation and Guidance or the 2020 Final Rules during the period in which the SEC considered further regulatory action in the area. The proposal takes another look at certain aspects of last year’s amendments, while leaving in place others – such as provisions that increase needed transparency around conflicts of interest.

Commissioner Statements

Commissioner Allison Herren Lee believes the proposal represents a targeted reappraisal of the 2020 Final Rules in light of substantial concern, particularly among investors, that the SEC “didn’t get the balance right” in 2020. Commissioner Caroline A. Crenshaw, similarly supporting the proposal, emphasized the importance of the independence of proxy advisors and stated that “strengthening independence and ensuring that the costs of voting advice are not prohibitive are important objectives.”

In opposition, Commissioners Elad L. Roisman and Hester M. Peirce believe the SEC lacks a sound basis for seeking to amend a new rule, with Commissioner Peirce stating “nothing has changed and we have not received any new information to warrant a new rulemaking. I simply cannot pretend that this is a normal course of action for the Commission.” Commissioner Roisman noted the 2020 Final Rules were intended to ensure that those who use proxy voting advice receive “more transparent, accurate, and complete information on which to make their voting decisions,” and that he finds the proposal:

“lacks many of the due process and procedural protections that usually guide Commission rulemakings. It does not squarely answer the question of why we would peel back our existing rules, which were the product of substantial Commission and staff work and which had undergone the rigor of the Administrative Procedure Act. Nor does the proposal answer the question why now, before these rules have even taken effect.”

Comment Period

The comment period will end on December 27, 2021.


1 Before adopting the 2020 Final Rules, the SEC, in August 2019, stated that PVABs’ proxy voting advice generally would constitute a solicitation subject to the proxy rules. As a solicitation, proxy voting advice is subject to Rule 14a-9. Commission Interpretation and Guidance Regarding the Applicability of the Proxy Rules to Proxy Voting Advice, Release No. 34-86721 (Aug. 21, 2019) [84 FR 47416 (Sept. 10, 2019)].

2 See Exemptions from the Proxy Rules for Proxy Voting Advice, Release No. 34-89372 (Jul. 22, 2020) [85 FR 55082 (Sept. 3, 2020)].

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