Akin Gump a Winner For Third Consecutive Year at Legal Marketing Association Annual Conference
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(Washington, D.C.) – Akin Gump’s mobile tagging initiative was the recipient of a Your Honor Award in the category of “Online Interactive Marketing Tools” at the recently concluded Legal Marketing Association (LMA) annual conference.
In an effort to make information by and about the firm as readily accessible as possible, in 2010 Akin Gump innovated the use in selected firm printed materials of barcodes that encode the URL of Web pages and online documents. Unlike a standard Web page, a printed page cannot normally hold links that allow readers to access external documents or information. Barcodes, however, allowed readers of the firm’s printed materials to scan the code using a smartphone’s camera and then access the coded page or document immediately via the smartphone’s screen.
The LMA’s Your Honor Awards honor “the products and services produced by [the legal marketing] industry…that stand for the ‘best of the best’.” This is the third consecutive year in which an Akin Gump marketing initiative has been honored with a Your Honor Award.
Founded in 1945, Akin Gump Strauss Hauer & Feld LLP, a leading international law firm, numbers more than 800 lawyers in the United States, Europe, Asia and the Middle East.
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