Vanessa Roman Quoted in The Wrap on Why TV Series May Be Preferable to Streamers over Hit Movies
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Akin Gump entertainment partner Vanessa Roman has been quoted by The Wrap in “Why Streamers Prefer a Hit TV Series to a Hit Movie.” The article examines why streaming of limited television series, rather than of feature movies, might be a better option for streaming services.
As Roman noted, “It’s the amount of time that eyeballs are on a movie vs. a television series. In the streamers’ eyes, all that matters is (what) turns into eyeballs.”
Even in the case of a planned theatrical release pivoting to streaming during a pandemic, Roman said the long-term value of a feature film may be dwarfed by the loyalty a series can build in a subscriber.
"We all watched ‘Bridgerton,’ and we’re all waiting for Season 2,” Roman said. In addition, binging a 10-episode season over multiple hours offers “an incentive to stay on a streaming platform and your subscription in a way that even something like ‘Dune’ isn’t going to be able to do.”
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